Throughout 2021 and despite the COVID-19 induced slow down, the global sports market size has allegedly grown to around US$440.77 billion. In the European Union (EU), sport contributes just over 2% to the GDP and is responsible for almost 3% of employment. To put it into context, around every 47th euro and every 37th employee in the EU is exclusively sport related. Despite sport’s considerable contribution to economies around the world, the Sport for All Movement remains significantly underfunded.
Furthermore, there exists a disparity between Sport for All and elite sport with an inequitable distribution of funding and resources, signalling an increasing need to reassess the sharing of wealth to better serve the global population. The Economic Impact and Resources Module sets out to outline the added value of Sport for All as well as introduce ways in which Sport for All stakeholders can strive for financial security in a highly competitive, low-funded sector.
Module
Contents
Economic and Resource Inequalities
Global economies and the SDGs
Size of the Global Sports Economy
Sports' contribution to Economic growth
Sport and the private sector
Investment Creation
Global State of Play
European State of Play
Sport for All’s Contribution to the Economy
Fundraising Opportunities
Relevant case studies and good practices
Conclusions
SUB-
THEMES
Impact of Sport for All on national and regional economies/Impact of Sport for All on GDP and employment/Sport industry/Active tourism/Sport Tourism/Impact of COVID-19/Fundraising in Sport for All/Societal Value of Sport/Sport Economy/Proliferation of Free Trade Areas (FTAs)/Youth (Entreprenuership, Employment, etc)